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CX Reality Check 2021: Momentum Interrupted

cx reality check 2021: momentum interrupted

Published By: Research Desk Released: Feb 20, 2022

For the second consecutive year, we conducted a study to examine the differences between what businesses thought about the customer experience they delivered and what customers experienced. The last y...

Der Einkaufsleitfaden für kleine und mittelständische Unternehmen

der einkaufsleitfaden für kleine und mittelständische unternehmen

Published By: Research Desk Released: Feb 16, 2022

Es ist keine Überraschung, dass der Einkauf für Unternehmen im Jahr 2022 anders aussieht als in den vergangenen Jahren. Der strategische Plan, den Führungskräfte vielleicht jedes Jahr entst...

CFO’s Guide to Planning and Analysis

cfo’s guide to planning and analysis

Published By: Research Desk Released: Feb 15, 2022

Perhaps the biggest lesson to come out of 2020 for businesses was the value of constantly assessing operating conditions and adjusting plans in response to changing market realities. Virtually all com...

Columbia Sportswear Enhances Customer Service, Cuts Costs with Chatbot Technology

columbia sportswear enhances customer service, cuts costs with chatbot technology

Published By: Research Desk Released: Feb 14, 2022

Columbia Sportswear is on a mission to provide highly available, omnichannel support to its very engaged customer base. Gerry Woodbury, Columbia’s director of customer care, knew that a customer exp...

Measuring Success: How to Get the Best Results from Your Advertising Investment

measuring success: how to get the best results from your advertising investment

Published By: Research Desk Released: Feb 10, 2022

Three steps to see big results from your advertising and measure your ROI. Measuring your advertising’s return on investment (ROI) isn’t always crystal clear. At Spectrum Reach, our goal is to ...

3 Easy Steps to Create an Effective Marketing Budget

3 easy steps to create an effective marketing budget

Published By: Research Desk Released: Feb 10, 2022

Invest in your businesses for advertising success. A common statement we hear from business owners is “How do I create and roll-out an effective advertising budget for my business? I don’t want...

Sé más ágil con las soluciones de compra digitales

sé más ágil con las soluciones de compra digitales

Published By: Research Desk Released: Jan 21, 2022

Únete a nuestro webinar bajo demanda y descubre cómo las soluciones de Amazon Business pueden simplificar las compras para tus usuarios, aportarles nuevos niveles de información basada en datos y ...

Vex: A New Model for Customer Centered Growth

vex: a new model for customer centered growth

Published By: Research Desk Released: Jan 19, 2022

In today’s landscape of rising consumer expectations, the pressure is on for organizations to focus on the universal goals that matter most to customers. Gongos patent-pending Value Exchange (Vex) M...

Burberry’s Digital Transformation with AWS

burberry’s digital transformation with aws

Published By: Research Desk Released: Jan 18, 2022

Retail is going through a period of profound change, with innovations in consumer technology progressing at an unprecedented pace. Find out how Burberry’s cloud-first strategy lets the brand take...

Grow Your Future Customer Value Through CPIs

grow your future customer value through cpis

Published By: Research Desk Released: Jan 17, 2022

Even the best organizations have room to grow when it comes to delivering on the goals that matter most to customers—or what we call Customer Performance Indicators (CPIs). For the first time ever, ...

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