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Best Practices for Marketing Database Cleanse

best practices for marketing database cleanse

Published By: Research Desk Released: Jul 29, 2020

In 2019, ZoomInfo commissioned Forrester Research to conduct a thought-leadership paper titled; B2B Sales and Marketing Intelligence Solutions Drive Improved Business Outcomes, to evaluate the state o...

Five Essential Features of a Prospecting Solution

five essential features of a prospecting solution

Published By: Research Desk Released: Jul 29, 2020

As organizations chase new revenue targets, sales leaders should examine technologies to add to their existing technology stack. It is imperative to understand exactly what your team needs to deliver ...

Three Mistakes Organizations Make While Developing ABM Programs

three mistakes organizations make while developing abm programs

Published By: Research Desk Released: Jul 29, 2020

The general idea behind account-based marketing (ABM) is simple: sales and marketing work together to develop an outreach strategy geared toward a specific account. The benefits of ABM are clear, s...

2020 Database Strategies and Contact Acquisition Survey Report

2020 database strategies and contact acquisition survey report

Published By: Research Desk Released: Jul 29, 2020

Modern marketing and sales teams are feeling the pressure to deliver seamless, authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of rel...

The complete guide to customer experience in 2020

the complete guide to customer experience in 2020

Published By: Research Desk Released: Jul 27, 2020

The best businesses are those who are able to consistently deliver fantastic customer experiences. Here's how you can improve customer experience and be the obvious choice in your area. In this ebo...

Take Direct Control Over Your Online Video Ad Performance

take direct control over your online video ad performance

Published By: Research Desk Released: Jul 23, 2020

Connatix is a next-generation video marketplace that helps advertisers deliver in-stream inventory on top publisher sites. Our proprietary video player is placed directly on publishers’ pages, offer...

Home Office Setup

home office setup

Published By: Research Desk Released: Jul 20, 2020

The first step in any work-from-home scenario is to configure a dedicated workspace. Doing so will allow reps to remain organized, focused, and effective. Having a workspace that is physically and min...

How To Enable Your Remote Sales Team

how to enable your remote sales team

Published By: Research Desk Released: Jul 20, 2020

With almost no time to plan, sales leaders and their teams have had to reinvent their jobs, working from home without the systems, tools, and support that we often take for granted. Yet while the c...

How to Develop a Successful Sales Engagement Strategy

how to develop a successful sales engagement strategy

Published By: Research Desk Released: Jul 20, 2020

A survey by Forrester Consulting, a leading analyst firm, found that 79% of buyers prefer to self-educate online before engaging with a sales rep. Salespeople have begun to shift the way they sell to ...

Five Benefits of the Rise of Inside Sales

five benefits of the rise of inside sales

Published By: Research Desk Released: Jul 20, 2020

Inside sales reps are more in demand than ever before. Roughly ten get hired into a company for each outside sales representative hired. According to Forbes, inside sales have grown 15 times faster co...

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