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3 Common Salesforce Design Mistakes How to Avoid Them

3 common salesforce design mistakes how to avoid them

Published By: Research Desk Released: Oct 16, 2020

Growing and evolving your organization’s Salesforce environment can unlock enormous opportunities, but getting there often proves challenging. I’ve seen this firsthand, having fielded a lot of ...

The Sales Leader’s Handbook to CPQ Success

the sales leader’s handbook to cpq success

Published By: Research Desk Released: Oct 15, 2020

Configure, price, quote. It sounds like a simple part of the sales process, but anyone who’s gone through it knows that’s far from true. Without a structured process in place, configuring, pricing...

Lead-to-Account Matching and Routing Market Guide

lead-to-account matching and routing market guide

Published By: Research Desk Released: Oct 15, 2020

Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more so...

Lead Management: The Essential Foundation of B2B Growth in Any Economy

lead management: the essential foundation of b2b growth in any economy

Published By: Research Desk Released: Oct 15, 2020

As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due ...

Keeping Tax Exempt Customers Happy

keeping tax exempt customers happy

Published By: Research Desk Released: Oct 01, 2020

Managing tax exempt sales is complex, with variations in tax jurisdictions across the country. But a poor process for handling exemptions can be a source of frustration, reducing customer retention an...

The Ultimate Guide to Conversational Marketing

the ultimate guide to conversational marketing

Published By: Research Desk Released: Oct 01, 2020

Conversational Marketing is a method of engaging with website visitors and existing leads via dialogue-driven activities. This style of marketing puts a focus on conversations and not simply one-way t...

Demandbase Hits 109% of their Sales Goal with Exceed.ai

demandbase hits 109% of their sales goal with exceed.ai

Published By: Research Desk Released: Oct 01, 2020

Demandbase set out to find a scalable way to get more qualified leads into the sales pipeline and more sales time for reps. They realized that there are two key initiatives to reach his goal. Get...

ChannelSight Scaled Lead Qualification and Nurturing 2X, Resulting in an Additional €200,000 in Revenue Opportunities within 3 Months

channelsight scaled lead qualification and nurturing 2x, resulting in an additional €200...

Published By: Research Desk Released: Oct 01, 2020

In reaching their target personas, ChannelSight works through multiple marketing channels such as inbound, outbound and through third-party publishers. Following up and qualifying leads from all these...

CBORD Triples Sales Qualified Leads while Reducing the Cost of Acquisition by 79%

cbord triples sales qualified leads while reducing the cost of acquisition by 79%

Published By: Research Desk Released: Oct 01, 2020

Following up and qualifying leads created a significant workload for CBORD sales team. To ensure no opportunity was missed, CBORD looked for a solution that would automate outreach to leads, enabling ...

An Introduction to Conversational Lead Nurturing

an introduction to conversational lead nurturing

Published By: Research Desk Released: Oct 01, 2020

Traditional lead nurturing involves sending relevant content to your leads at specified intervals. You track click-throughs, time on page, and downloads of gated content to try and move your leads for...

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