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Using Location Data to Understand the Offline Impacts of Online Efforts

using location data to understand the offline impacts of online efforts

Published By: Research Desk Released: Jan 15, 2020

Traditional metrics like click-through and conversion rates may be useful for measuring the online effectiveness of digital media campaigns, but they fall short when the goal is understanding offline ...

Utilize Reach Insights

utilize reach insights

Published By: Research Desk Released: Nov 20, 2019

When it comes to your marketing plan’s return on investment (ROI), what would you rather do: make assumptions, or have access to an accurate report that proves what works and what doesn’t? If y...

A Guide to Optimizing the Digital Marketing Performance Through Better Data

a guide to optimizing the digital marketing performance through better data

Published By: Research Desk Released: Oct 17, 2019

Learn how leading brands globally are improving digital marketing performance through digital experience data management. This document shares the steps any organization can take to implement campaign...

Digital Transformation for Midmarket Organizational Success

digital transformation for midmarket organizational success

Published By: Research Desk Released: Oct 16, 2019

Today, the IT industry is abuzz with discussion of digital transformation. There are nearly as many definitions of digital transformation as there are firms looking to profit from the trend. This w...

Maximize your content – Create content with the greatest of ease

maximize your content – create content with the greatest of ease

Published By: Research Desk Released: Oct 14, 2019

Increase ROI on your content by making asset creation more efficient. Content duplication and workflow inefficiencies are among the reasons brands find it challenging to manage the ever increasing ...

Content For Everyone

content for everyone

Published By: Research Desk Released: Aug 26, 2019

MAIN MESSAGE: No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand ...

Complete Guide to Online Reviews

complete guide to online reviews

Published By: Research Desk Released: Aug 20, 2019

Learn what it takes to get more customer reviews for your business and the impact they can have. How online reviews integrate into your marketing strategy Which review sites your busin...

Your Ultimate Guide to Advanced Amazon Advertising

your ultimate guide to advanced amazon advertising

Published By: Research Desk Released: Jul 16, 2019

Success on Amazon depends on many factors. You need unique products, dynamic pricing, great reviews and quick fulfillment options, just to name a few. But one of the most important factors that wil...

A guide to optimizing digital marketing performance through better data.

a guide to optimizing digital marketing performance through better data.

Published By: Research Desk Released: Jun 12, 2019

Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the dat...

Discovering SPA-CMS Harmoney

discovering spa-cms harmoney

Published By: Research Desk Released: May 23, 2019

Building a scalable, adaptable digital foundation is key to providing contextually-relevant, compelling omnichannel experiences across mature and emerging channels at speed. By combining the power of ...

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