In an increasingly digital world, banks are pressed to deliver on the customer experience expectations brought on by emerging technologies. Consumers are looking for more from their bank partners. DBS believes that financial services will fundamentally change in the future — banks today will look nothing like their traditional selves. With that in mind, the bank spent the last three years putting together an aggressive digital transformation agenda. It involved changing culture and Celent Case Study 4 the mindset of its people, re-architecting its technology infrastructure, leveraging big data, and applying biometrics and emerging technology to the banking experience.