Research reveals that there was £382 billion of direct digital transformation (DX) investment from 2020 to 2025 in the UK. Companies that are most successful at growing their revenue also had the highest increase in their IT investment. This is increasingly being enabled by using new flexible payment approaches, helping to provide secure, agile, efficient, and sustainable IT services. This IDC report examines responses from UK companies to better understand how their technology investment choices impact business performance and success.