Who among us has not recoiled before the horror of a terrible Interactive Voice Response (IVR) experience? IVR technology was created to save businesses money, but it has mutated into a timesucking, customer experience-crushing monster! If connecting with a customer in this day of customer experience is the goal, there’s a better way! Contain the IVR before it kills another customer relationship. Can we bring the technology to heel and bend it to our will? And can we stop its rampage before artificial intelligence makes it too powerful to be stopped?