Digital capabilities are rapidly changing customers’ interactions with products and brands, fundamentally shifting their perceptions and expectations of companies. Ubiquitous connectivity, dynamic customer demands, and volatile procurement behavior are poised to cause long-term changes in the way products are designed and managed throughout their life cycles. By 2024, over 14 billion of those devices will be used in factory and industrial automation applications, and an additional 11 billion will be dedicated to tracking portable and fixed assets.