Content Experience Platforms Offer A B2B-Specific Approach To Personalization
In this report, Forrester Consulting evaluated the presence and use of content experience platforms (CEPs) and their ability to meet the expectations of increasingly digitally-driven B2B buyers.
The in-depth survey of 313 marketing, sales, and CX decision makers explores the value and results of putting a content experience platform to work.
Meeting buyer expectations
What do digitally-savvy buyers expect when they engage with your brand? And are you meeting those expectations across the full customer journey?
Closing the experience disconnect
When it comes to focusing on engagement, marketers and customer-facing teams are falling short. What’s getting in the way?
Impacting Customer Experience
Teams adopting a content experience platform to turn passive reading material into a self-directed experience show several interesting opportunities and benefits. Discover what they are.
Read the report to learn:
- How the pandemic has changed buyer behavior and the need to scale personalization
- Where marketers are falling short when it comes to identifying, attracting, and engaging buyers
- How content experience impacts ABM, demand generation, and value for existing customers
- Forrester’s three important recommendations to maximize the value and results of implementing a content experience platform