With the design of the new mascot settled, our next task was to incorporate Qubie into a series of explainer videos we designed and animated for the company. And as you will see, this is where the strength of the design really shows. We can give Qubie a surprising amount of life and dimensionality with relatively simple animation techniques, and he plays an instrumental role in explaining in a simple fashion what FortressIQ does — use AI and computer vision to create a detailed blueprint of every process across every application and department in any business’s technology landscape.