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The consumer packaged goods (CPG) industry is rapidly evolving and innovating to meet consumers’ new and heightened expectations. There is a renewed interest in enhancing buyer experience by accommodating dynamic consumer preferences for communication.
This is why technology such as Conversational Al offers a solution to these customer service challenges. So much so that it’s expected that 20% of customer service interactions will be handled by Conversational Al agents by 2022 (Source: Gartner).