Fifty-nine percent of B2B buyers now prefer to research online instead of talking with a sales rep.1 And the typical B2B purchase decision is 57 percent complete before a customer ever contacts a sales rep.2 That’s why B2B organizations have embraced content marketing. Some have adopted a hyper competitive approach to get ahead—rushing to build more content than the competition.
This guide outlines five tips for delivering content-powered commerce that make it easier for B2B buyers to find the right content and make better buying decisions.