While the cloud was once considered a major security risk, financial services companies now realise hybrid cloud solutions can often be more secure and compliant than onpremises solutions, while enabling the flexibility and scalability these companies need. Here are some examples of how banks can innovate with the power of the cloud. By deploying cloud technologies that better manage the volume, variety and speed of customer data, companies can provide flexible, personalised banking services. And by leveraging data-driven AI, they can enhance customer support with faster and more costeffective interactions.