No consumer wants to be the victim of fraud or the recipient of unwelcome spam, and no app or service provider wants to unwittingly harbor spammers or fraudsters. It’s not only because you want to protect your customers, either. Your reputation and brand are at risk if your company is seen to be anything less than vigilant about verifying users. With fraudulent account creation on the rise, it has become critical for businesses of all kinds to ensure that new users are legitimate—keeping spammers and scammers out of your platform. An ideal way to accomplish this is by using phone numbers to validate the identity of an individual. Indeed, phone numbers have emerged as the ultimate user identifier not just because phones have become ubiquitous throughout the world, but also because people retain their numbers for very long periods of time—ten years and more.
The Top 7 Phone Verification Challenges and How To Overcome Them
