It is no secret that markets are changing. Customers today care less about corporate brand marketing and long-term institutional presence. Instead, they are making buying decisions based on new competitive differentiators like ease of use, mobile accessibility, and seamless digital experiences. The sum is that enterprises face the highest degree of competition and disruption in modern times.
In this whitepaper, we will dive into what disruption looks like today, how customer expectations have evolved, and what strategies enterprises need to adopt in order to win in an increasingly competitive market.