You’ve heard King Camp Gillette’s famous quote, “Give ‘em the razor, [but] sell ‘em the razorblades!” The razor/razorblade business strategy generates consistent repeating revenue by pairing an affordably-priced product (the razor handle) with a patented consumable product that produces attractive profits (the razor blade). When executed well, this approach provides value to the end-user, while the patented consumable products secure customer loyalty. This loyalty, in turn, produces healthy, recurring sales of consumables over a long period of time. In serving the $100 billion electrical market, electrical distributors are perfectly positioned to take advantage of this business model in a highdemand product category of industrial labeling.
Generating Consistent Repeating Revenue with Industrial Labeling Products
