Event professionals are your conference’s air traffic controllers. Except instead of coordinating the departure, arrival and flight patterns of many aircrafts at once, they are quarterbacking meetings between external attendees (customers, partners, influencers) and your company’s executives, product experts, and sales teams. It is also important to note that the hottest trend at events is to pre-schedule B2B engagements with targeted attendees, instead of the frenzy of scanning thousands of badges of unqualified attendees who simply want the free t-shirt or logoed squeeze-ball.
Why Your Event Directors Are Key to Sales Growth
