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Two Key Priorities Accelerating Higher Ed Marketing

Two Key Priorities Accelerating Higher Ed Marketing

Adobe
Published by: Research Desk Released: Dec 12, 2020

Higher-ed marketers are spread thin, and the industry as a whole is undergoing significant changes in the way it communicates with prospective students. University decision-makers thus face many challenges—ranging from unpredictable enrollment models to lack of internal cohesion among departments and divisions, and an inability to differentiate their brand in the crowded higher-ed space.
Download our white paper to see how colleges and universities are building effective student journeys for maximizing 360° student profiles to drive measurable impact.