The Value of Tele- prospecting in the Life Sciences Industry

Tele-prospecting is a pre-sale practice employed by business-to-business-focused organizations to qualify leads. It acts as a bridge between the marketing and sales departments, kindling a relationship with potential buyers before passing the baton to the sales team. While Tele-prospecting still bears a lot of relevance, some sellers dismiss it as obsolete. After all, 67% of the buying decision is now done digitally.