Conversational Marketing is a method of engaging with website visitors and existing leads via dialogue-driven activities. This style of marketing puts a focus on conversations and not simply one-way transmission.
In the guide you will learn how Conversational Marketing can help you:
- Weeds out bad leads
- Speeds up lead engagement
- Automation prevents leads from falling by the wayside
- How to augment reps or be there when you don’t have reps
- Conversational emails shorten the sales cycle