Welcome to the third annual State of Personalization Report, an exploration of the latest trends in personalization, first-party data, privacy, and consumer loyalty.
In this report, Twilio Segment surveyed close to 3,500 businesses and consumers around the world to get a pulse check of how attitudes and experiences with personalization have changed over the past 12 months.
Read on to explore what we found, and the themes shaping the future of personalization.