The Sales Experience is Now the True Driver of Manufacturer Revenue Growth Manufacturing and automotive companies are increasingly focused on growth to stay ahead of the industry’s modern challenges. The traditional route to meeting revenue goals has been investing in customer support, marketing, and R and amp;D activities, and maintaining competitive pricing.
Global competition, however, is changing the revenue generation landscape.
Manufacturers are comfortable improving designs and getting products to market quicker, but they tend not to tamper with the sales process, even though a cumbersome sales process leads to lost deals – and lost revenue.