Here’s the scenario: you’re hitting the phones, you’re deep into your sales workflow, but yet –you’re missing your quota. Why? Truth be told, not all sales outreach is created equal:
Consider the following:
It takes 22 minutes to connect using switchboard numbers, but with direct dials it only takes 5 minutes (source).
When dialing a direct dial phone number at the director level, your SDR is 46% more likely to connect (source).
On top of that, when dialing a direct dial number at the VP level, your SDR is 147% more likely to connect (source).
The lesson here is clear: while access to direct phone numbers will not alleviate every pain point related to sales outreach, chances of connecting with prospects is significantly higher compared to calling into company switchboards.