The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth?
Download The Definitive Guide to Marketing Metrics and Analytics to learn about:
• Establishing a culture of accountability
• Planning programs with ROI in mind
• Creating a framework for measurement
• Embracing revenue performance management
• Mastering the art of forecasting
• Building dashboards to inform complex decisions
• Implementation across teams, tactics, and technologies