Cracking the code to successful channel sales can often seem like detective work.
Channel management is becoming more complex, and competition is as fierce as ever.
Companies have to do more for their partners, in less time, to help increase sales and ultimately grow the business.
Yet, despite the vital role channel sales plays in a company’s bottom line, it is one of the least studied areas of business strategy.
The good news? There are tools and best practices to streamline the process and keep partners — and their channel managers — happy.