For managed service providers (MSPs) to thrive, they must continue to bring in new clients. Your customer base is what defines your success, so building and expanding that base is an absolute necessity.
That’s where sales prospecting comes into the picture. Sales prospecting is the process of making outbound calls and emails to leads in an attempt to gain a new customer. It takes a lot of digging to find the right lead, which – when all goes well – will become a new business opportunity.