Businesses that succeed with personalization are rewarded with impressive ROI. And while you know that may be true for both B2C and B2B brands – it’s not always easy to implement personalization at scale.
Of those not currently personalizing content:*
- 59% cite a lack of technology
- 59% cite lack of bandwidth, and
- 53% cite lack of data
So, how can you help your company leave these excuses behind?
Acquia is here to help. In fact, we’ve created a handy eBook for you called, “Insider’s Guide to B2B Personalization.”
Inside, we outline some simple steps toward achieving better personalization for your B2B audiences. You’ll learn how to:
- Create magnetic content aligned with each buying stage your prospects travel through
- Win over the wider audience of decision makers typically involved in B2B purchase decisions
- Strengthen your personalization capabilities over time by applying the “Crawl, Walk, Run” approach