Acquiring new customers is great. You can’t build a brand without customers. But build a successful brand without turn those new customers into repeat customers loyal shoppers and brand lovers. A marketer’s job doesn’t end with the first purchase. A customer’s positive experience from the first checkout needs to continue to build through the second purchase and beyond. Think about the new customers you acquired this year. Particularly if you’re a brand that saw growth during the pandemic, you likely have a growing email list and social media following. So, what do you do with them?
You now must reevaluate how you nurture these customers through their lifecycle, retain them, and grow their loyalty into brand love. To do that, you need to know your customers. Not just on a name, address, birthday level, but on a data-driven one-to-one level. In order to drive loyalty, you need to understand the priorities, evolving sentiment, personal values, and behaviors that drive an individual consumer to choose, buy and evangelize a brand.
Complete the form to dig into consumer loyalty and newly unearthed insights you can use to ignite data-driven brand loyalty.