How to select the right digital asset management solution

The expectation for hyper-personalized experiences from digitally savvy consumers has spawned an ever-increasing demand for content creation. The number of customer segments that successful businesses need to target with personalized content has grown from a handful to hundreds or thousands—and it shows no sign of stopping. And the job of creating digital experiences has expanded beyond the realm of marketers to include creative teams, IT, analysts, and others. That’s why investing in the right digital asset management (DAM) solution is mission critical. Every organization is at a different point in their ability to achieve the content velocity needed to deliver personalized experiences to their ever-expanding customer segments. Likewise, every organization has a different level of familiarity with relevant requirements and capabilities to look for in a DAM solution