The Truth About Marketing Your Law Firm to Spanish-Speakers
Today, Hispanic Americans represent over 20% of the U.S. population and are the second fastest growing population segment since 2000. According to FindLaw’s U.S. Consumer Legal Needs Survey, nearly 50% of Spanish-speaking consumers use an online directory when they have a legal need.
If your law firm is focused on growth – the U.S. Hispanic population represents a path to growth in more ways than one. Download this free guide that examines why Spanish-speaking consumers can no longer be discounted from any law firm’s strategy:
- Understand how Spanish-speaking consumers behave when looking for legal help online so you can reach them in their preferred channels.
- Active techniques other forward-thinking law firms are using to approach this market, win their trust, and their business.
- How to pull it all together and create a specific action plan for your law firm.