Marketers grapple with as many as 30 or more distinct tools for analytics, ad-serving, attribution, content management, and more. That’s 30 different tools that aren’t talking to each other. With Adobe Advertising Cloud, Adobe Analytics, and Adobe Audience Manager, you can integrate all your marketing and advertising tools and finally prevent critical data and insights from slipping through the cracks.
In our newest article — Good Things Come in Threes. Like Advertising, Audiences, and Analytics. — you’ll learn how integration helps you do the following:
-Communicate more effectively with your audience and your internal team
-Produce the clearest vision of your audience
-Foster a culture of real change and innovation