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Forrester Digital Transformation of Video Advertising Arrives

Forrester Digital Transformation of Video Advertising Arrives

Adobe
Published by: Research Desk Released: Jun 04, 2019

Adoption of data-driven TV-planning techniques such as addressable and advanced TV has arrived. But marketers must still augment TV plans with digital channels to reach consumers’ fragmented video consumption. This report helps marketers and advertisers to plot their course to an omnichannel TV/video strategy, establish new processes, and upgrade planning/buying skills.