We’re living in what Forrester has dubbed “The Age of the Customer”—where the sheer number of choices has created a seismic shift in power. The possibilities are endless. And that means expectations are extraordinarily high.
And because of that, every brand has had the same epiphany. To win those purchase decisions, you have to truly understand what makes customers tick. It’s why we wrote this piece.
Because in “The Age of the Customer”, there’s really only one strategy that makes sense.