Marketing and customer experience (CX) executives are familiar with the promises of cloud computing—reduced costs, greater agility, more flexibility, and improved access to data that was once trapped at the departmental and even individual user level.
But the cloud can only take marketing innovation so far. The ability to personalize communication and segment audiences when handling millions of customers worldwide requires a modern mobile marketing and customer engagement platform, one that can deliver relevant and personalized real-time messaging at individual points of interest, need, and purchase decision.