Digital Transformation Today: Refocus the Buying Experience to Delight Customers and Capture More Revenue
Many businesses have layered transformative technology into their sales strategy for years, while others are just realizing its potential. Regardless of your organization’s experience, digital transformation can optimize the sales process. Empowering buyers with fast quotes and personalized, relevant information can lift revenue in the near term.
Transformative initiatives always affect performance—for better or worse—companywide. Thankfully, effective digital transformation is about more than moonshot projects. Even incremental shifts can solve the complex sales problems driven by the shifting nature of digital commerce.