Digital Experience Platforms (DXPs) are often the primary way customers engage with an organization. Leveraging DXPs to provide great experiences can make the difference between market leadership and market share loss. This new analyst report provides strategic approaches for implementing DXPs, based on surveys of over 300 businesses and in-depth interviews of 22 business and technology leaders. You’ll discover best practices for implementing your own DXP so that it supports your transformational business model.
Digital Experience Platforms: Buyer Trends, Preferences, and Strategies
