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Category Planning  and  Assortment Optimization Executive Study

Category Planning and Assortment Optimization Executive Study

Symphony
Published by: Research Desk Released: Oct 29, 2021

COVID-19 has accelerated the rate of change in FMCG Retail Category Planning and Assortment Optimization.

Do you have the capabilities to keep pace with the competition?

We’re delighted to reveal the exclusive survey results about where FMCG retailers view
their current capabilities and the critical future initiatives to improve their category planning and assortment processes.

Download the executive summary now to learn:

  • How retailers are sharpening their assortment priorities in 2021 and beyond The current retailer maturity of category planning and merchandising processes
  • What necessary technology changes retailers are making to future proof their category planning strategy for 2021 and beyond