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Bot Friday: Threats to E-Commerce and How to Stop Them

Bot Friday: Threats to E-Commerce and How to Stop Them

WhiteOps
Published by: Research Desk Released: Dec 02, 2020

How might bots turn Holiday Shopping 2020 into a #BotFriday disaster? Marketers could be wasting on average $7M per year on fraudulent paid media interactions. This year’s holiday shopping season has the potential to be dramatically impacted by sophisticated bots in a number of ways

A new report from White Ops examines just how big a threat these sophisticated bots pose to retail and e-commerce organizations. Make sure your Black Friday campaigns don’t turn into #BotFriday by downloading our report today.