ASICS Reports 150% Increase in Conversion, and a 50% Reduction in Size Sampling Returns

Athletic retailer ASICS was founded more than 60 years ago and is a leading designer and manufacturer of running shoes, athletic footwear, apparel and accessories. In an effort to expand their ecommerce strategy, ASICS set out “to personalize the shopping experience for consumers by finding them products that fit well ”both in terms of size and style. As is the case with many retailers, “the challenge for ASICS was about fit and lack of knowledge about their products.”