Think about the commercials that stick with you. What is it about them that you remember? It’s probably a combination of ads that made you laugh, made you think, or tugged at your heartstrings.
As a viewer, a commercial that makes you feel something is great, when it says what you want to hear it’s even better. As an advertiser, a commercial that tells your consumers what they need to hear instead of what you want to say—that’s even better.
The most important thing to remember when you’re creating a commercial is that you’re telling a story. And the key to successful advertising is making sure you’re addressing your potential clients’ needs. That’s the story you need to tell. How is your business going to solve that problem? If you can answer that, your commercial will drive action.
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