Industrial Distribution said it best: “It’s been a big year for distributors.” In fact, 2022 proved that distributors could do big things in e-commerce and seamlessly incorporate it into their business model, despite a volatile macroeconomic environment, supply chain issues, and the unanticipated and extremely contagious Omicron variant.
Now, many distributors want to cater to both retail and wholesale customers and are reevaluating the buyer’s journey in their online stores, starting at the very beginning with product discovery. And if you truly see your business as part of the customer-centric movement, you’ll need to eliminate search frustrations for your buyers with an intelligent, AI-driven search engine. Why? Because search is one of many essential features that businesses should leverage in e-commerce — even in the B2B market.
What you’ll find inside:
Is There Still Time To Fix Your Site Search? Your Business Will Leave Money on the Table
You’ll Find a Solution That’s Either Too Automated or Too Manual Your Brand Won’t Be Able To Catch Up to Buyer Expectations What Does All of This Mean for Your E-Commerce Site?