Bad bots represent a growing problem for e-commerce businesses. They directly affect e-commerce KPIs —including add to cart rate, cart abandonment rate and conversion rate — thus negatively impacting profitability.
It’s no surprise that bad bots are bad for business. But just how bad? Get the report to find out!
You will learn:
- How bot attacks influence e-commerce KPIs
- The impact of bad bots on e-commerce revenue
- Ways to improve profitability by managing automated fraud