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IDC Analyst Connection: Why IT Should Care About Data and Content Equally

IDC Analyst Connection: Why IT Should Care About Data and Content Equally

Adobe
Published by: Research Desk Released: Jan 22, 2021

The bar for customer experiences continues to rise. And as organizations evolve to deliver true omnichannel experiences, IT is being asked to take on increasingly strategic roles in supporting end-to-end customer lifecycles. By creating a stronger relationship between data and content, IT can make it happen.