Now that digital transformation (DX) is well underway at large and midsize organizations around the world, progressive companies are taking the next logical step:forging IT transformation (ITX) strategies to create artificially intelligent data centers. These data-driven IT infrastructures gather large amounts of business and operational information and then leverage artificial intelligence (AI), machine learning (ML) and predictive analytics for automation and continuous-learning capabilities that support DX in powerful new ways. As part of our transformation process, IT is forming closer relationships with our businesspeople and product development groups to enable P and amp;G’s ability to win,” says Alan Boehme, global chief technology officer and chief of innovation information technology at the consumer products giant Procter and amp; Gamble. “It’s a recognition by the company that IT is the business and the business is IT. These areas are merging into one.” Unfortunately, too few executives understand this reality and, as a result, aren’t addressing the parallel need for ITX and DX, as indicated by a new survey of 512 global executives conducted by Forbes Insights, Dell EMC and Intel. Yet there is a select group that sees the need for artificially intelligent data centers to advance DX goals Who are these leading companies, and what benefits are they seeing as a result of their efforts? In the Forbes Insights, Dell EMC and Intel survey, leaders are those who consider themselves DX innovators or first movers in their markets and say their transformation efforts exceed expectations. These DX front-runners were two times more likely than laggards to have seen revenue gains of 7% or more in the past year thanks to the application of disruptive technologies, such as artificial intelligence, the Internet of Things and blockchain, within their IT infrastructures. Note, laggards are defined as those who rate their DX efforts on par, or behind, their peers and say their strategies deliver disappointing results or only meet expectations at best. This gap between leaders and laggards could quickly widen. A third of the C-suite executives surveyed say they aren’t confident they’re doing enough to fully capitalize on AI and analytics. Yet there are steps organizations can take to strengthen their competitive positions and create IT environments engineered for continuous change and improvement. In this report, we’ll outline these steps and demonstrate why now’s the time to act. In an era of technology innovation, new business models and evolving customer demands, falling behind in ITX is not an option.