When assumptions about business as usual are challenged, the conversation must change from making predictions to asking “what if?” The COVID-19 crisis has shown us that business leaders can’t place their bets on one outcome. Instead, they’ve had to ask: “Will there be fundamental changes to our business model, and to our customers’ expectations?” “What new opportunities will arise?” “How can we position ourselves for recovery and growth?”
Charting a path to growth with scenario planning
