Business Communications Transformation: Best-in-Class Communications Can Be a Competitive Advantage

Enterprises are using digital technologies to transform their businesses, identify new sources of revenue, improve customer experience, and implement new sources of competitive differentiation. IDC-defined 3rd Platform technologies, centered on cloud, mobile, social, and big data and analytics, are fundamentally changing the way business is accomplished. It’s essential for businesses to implement these technologies thoughtfully and to integrate them into existing enterprise infrastructure and applications. The combination of unified and contextual cloud communications is a critical digital transformation (DX) enabler. When deployed effectively, these cloud-based solutions can provide new options for customer-facing and internal communications to improve revenue, profitability, customer satisfaction, customer retention, and employee productivity. Nonetheless, many companies and decision makers still don’t understand how communications can help drive business