Businesses of every size and industry rely on a wide array of technology to enable communication and collaboration among employees, customers, suppliers and partners. Yet, all too often, businesses are compelled to work around the limitations of these tools. Business processes and workflows are sometimes structured around the communications platforms and services’ capabilities, rather than focusing on the most productive ways to complete work tasks. In other words, the platforms and services designed to enhance a business’ productivity are instead an obstacle to seeing those benefits. As businesses place greater focus on digital transformation, IT staff and software providers will feel increasing pressure to tightly integrate enterprise communications platforms with core business applications to achieve more tangible benefits from communications investments.
A Sustainable Approach to CPaaS and Communications API Integration
