For the longest time, financial analysis meant looking to the past. It meant digging up some metric or KPI based on what has already taken place— last month, last quarter, last year. Today, those metrics remain important because measuring and analyzing past performance is critical to what finance teams do. Increasingly, however, finance leaders are understanding that this traditional form of financial analysis only tells half the story. More importantly, they’re recognizing how difficult it can be to take action on something that has already happened. Attempting to take action on historical performance is much more difficult and less effective than taking action with a view into future outcomes.
The Finance Leader’s Guide. A New World of Financial Analysis
