Gen Z was born with a digital spoon in their mouths. This gives them different attitudes toward the Internet, privacy, content, commerce and more. For example, they are more willing to pay for certain types of digital content and services. But they expect to see these offerings within 3 to 5 years.
This is good news for agile organizations who aren’t saddled with complex regulations, monolithic systems or massive network costs. For traditional communications and content services providers, this means changing business models and adopting new content delivery systems very quickly.
Get a glimpse into Gen Z and the attitudes that will impact your business strategy and revenue models in the very near future. Download the report, Gen Z: The World by the Thumbs.