Buyers are self-directed, highly informed and comfortable making fast decisions based on online information. And one of the most valued sources of information is user-generated content — what others say about you in reviews and on social media, and how they rate you online. If prospects don’t like what they see, they’ll move on.
This guide provides you with the essential foundation in ORM so you can make it a reality within your organization. You’ll learn:
- What is Online Reputation Management?
- What are the three key components of ORM?
- How to launch an ORM program in your organization